Winston Su

Hi I'm Winston Su, Head of Digital at Inception Digital Agency

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Winston Su is an experienced strategist on emerging media and have advised leading international companies and startups on business development, partnership strategy and operations in the digital space. As Head of Digital Strategies for Earth Hour Global, Winston Su led the public relations and social media team and managed outreach for 2011 and 2012. Winston was responsible for developing original digital campaigns that were adapted and implemented across the world. Additionally, Winston has consulted on branding and directed the marketing team and external agencies involved in integration of campaign plans.

Global Publicity, Pathfinder and Digital Strategies Lead at Earth Hour

January 2011 - February 2012

Global Digital Strategy Social Networks Management New Media, Product Development Digital Partnership Ambassador Recruitment and Management Web Development

Brand Manager - International Accounts at aussieBum

March 2008 - June 2009

Brand Management Developing Global Brand Strategy Managing Digital Communities Media relations Business Analysis Web Development

HR Consultant/Assistant at Polyglot

January 2005 - November 2005

Market Research Recruitment Generated New Marketing Strategies.

Head of Digital Strategy at Inception Digital

April 2012

Lead Digital and Social strategies Implement social identity and concept Support client revenue growth through identification of optimisation opportunities Consult on local digital environment

Regional Representative for Gala Gonzalez at Amlul.com

June 2010

Gala Gonzalez - Creator of amlul.com, Model, Stylist, Creative Director. All Australian and NZ enquiries to be directed to Diecast Agency.

Principal at Diecast Agency

June 2009

PR and Social Media Counsel. Web Development Business Development Partnership Strategies Operations in the Digital Environment Digital Strategist and Talent Collaboration Resource LONDON - LA - NY - SYDNEY

University of New South Wales

2002 – 2006

BA (Honours)

Environment, Sustainability, Tech, Art